Here's a little something to chew on -- literally. You know the Chris Brown song "Forever?" It is actually a commercial for Doublemint gum. Instead of a situation in which a popular song becomes an ad for a product, Wrigley is expected to announce today that the song was actually crafted as a commercial for the gum. The Wall Street Journal reports that Forever is an extended version of a new Doublemint jingle that was written by Brown. It will actually start airing as a commercial next month. Brown is one of three singing stars who were signed to freshen up the image of three of Wrigley's best-known brands of chewing gum. Ne-Yo does a song that is an ad on the "kiss a little longer" slogan for Big Red gum while country star Julianne Hough did a song/ad for Juicy Fruit. An official with the label group that includes Brown's label, Jive, seems OK with the idea. He says while label suits were reluctant to do a song commissioned by a product maker, the song was so good, they decided to put aside their qualms.

Alicia Keys is getting glowing praise for a decision she made about an upcoming concert overseas. She's due to perform this week in Jakarta, Indonesia, a performance that was supposed to be sponsored in part by Philip Morris. But after getting pressure from anti-smoking advocates, she has decided to snuff out that connection. And that has put her in the good graces of the Campaign for Tobacco-Free Kids. A statement from Matthew Myers of the group says Keys "has set a positive example that should be followed by musicians and entertainers worldwide."  Tobacco companies in this country can't sponsor such show because the artists are popular with children. But that isn't the case in developing nations. 

Lil Wayne. Chris Brown. Usher. Who would you like to see win this year's MTV Video Music Award for best male video? It's in your hands -- literally, since fans will be able to vote for the winners. The nominees are in and voting has begun for the various categories. Other acts up for awards include Mariah Carey, Rihanna, Jordin Sparks, Flo Rida and T.I. The winners will be announced during a ceremony that will air live on September 7th at 9pm. It will air live on the East Coast and be shown on tape delay on the West Coast.