50 Cent is being called out as a phony, by a fast-food company whose most famous mascot is a Chihuahua. Lawyers for the chain are going after the rapper over Fiddy's objection to an ad in which Taco Bell pretends to ask 50 Cent to change his name for one day to 79 Cent, 89 Cent or 99 Cent to help publicize the restaurant's value menu. In return, the company offered to donate $10,000 to a charity of Fiddy's choice. The rapper responded with a lawsuit, charging Taco Bell with trademark infringement. Now, Taco Bell is going back hard at Fiddy. They are calling his lawsuit an attempt to, quoting here, "burnish his gangsta rapper persona" by distorting Taco Bell's "good faith offer." An attorney for 50 Cent says he wonders why Taco Bell would use his client's name in an ad campaign.

Denzel Washington vs. Samuel L. Jackson. Sounds like the makings of a hot action movie. But it's really a struggle between two groups of well-off celebrities in a spat over a gated community in Southern California. At issue is the enclave of North Beverly Park, a 64-home area where Denzel, Eddie Murphy and Reba McEntire live. That resident has now barred residents of South Beverly Park from using a gate located on Mulholland Drive. That's not cool with residents of South Beverly like Samuel L. Jackson and Magic Johnson, especially since they have had access to the road for two decades. They say losing access to the gate has lowered their property values. And it has forced their nannies, gardeners and others to take detours to get to their mansions in the hills above West Los Angeles. The issue is now in court. Closing arguments are set for today in Santa Monica Superior Court.

Wal-Mart is kicking in a large chunk of change to help along plans for the Martin Luther King Memorial. The Wal-Mart Foundation has announced a $12.5 million letter of credit for the planned memorial in Washington. The group working to build the King memorial says it has raised $100 million of the $120 million needed for the project. Meanwhile, the memorial may hit a snag over a disagreement about how to secure the site. The National Park Service wants the design to include security measures, feeling the memorial might be  targeted by racist extremist groups. But the National Capital Planning Commission doesn't want the security barriers, saying it's an affront to King's legacy of inclusiveness.